I am a 37 year old former scientist, currently teaching people how to write software. I used to work as a researcher in the field of material science, but I found my vocation in teaching others how to use software.

You have been developing software that is becoming more popular. But now you are struggling to balance the need to develop and support your software, against the need to do your research. How do you convince funders to give you money to recruit a software developer to keep your users happy?