Your new project (or software or product or anything) needs a name. Welcome to hours of head scratching, playing with acronyms, mashing words into unnatural forms and asking your friends and family ‘what does GreatWare say to you?’ Now imagine spending the next few years of your life on the project only to find that someone else is using the same name – and they used it first. When starting a project, checking that the name you’ve chosen is unique feels like an extra, unwanted headache, but it is well worth the effort.
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Choosing project and product names
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